This Google Ads course is designed to introduce students to the world of search engine marketing (SEM) and familiarize them with the Google Ads tool. This Ads Basic course will teach students how to leverage Google Ads to best serve their online marketing needs. The unique feature of this Google Ads training is that it includes hands-on interactive exercises empowering students to productively use Google Ads on their own website right away. To get the most out of class, students are strongly encouraged to have their own Ads account.
 

After completing the Introduction to Google Ads course, students will be able to:

• Know the search engine marketing (SEM)
• Familiarize with the Google Ads tool

• Overview of Search Engine Marketing
• Introduction of Google Ads
• Working with Keyboards
• Writing Ads in Google Ads
• Creating and Managing your Ads Campaigns
• Google Ads reporting and account performance
• Integrating Google Analytics with Google Ads

Online marketers, media analysts, web analysts and business owners who want to promote their businesses using search engine marketing tools.
 

No certification available.

There are no prerequisites for this course.