This Introduction to Google Analytics course is designed to provide students with in-depth knowledge of various features available in Google Analytics and how to leverage them to best serve their business needs. The course begins with introductory chapters to provide a strong foundation to students. This class is different from other Google Analytics training classes in that it includes many hands-on interactive exercises, ensuring that students who complete the course will be able to productively use Google Analytics on their own website right away.
 

After completing the Introduction to Google Analytics course, students will be able to:

• Best serve their business needs

• Overview and background of Web Analytics
• Introduction to Google Analytics
• Reports in Google Analytics
• Custom Reporting
• Advanced Segmentation
• Understanding filters in Google Analytics
• Goals in Google Analytics
• Funnels in Google Analytics
• Integrating Google Ads with Google Analytics

Web designers, web analysts, online marketers, and general business people.
 

No certification available.

There are no prerequisites for this course.