This Introduction to Google Analytics course is designed to provide students with in-depth knowledge of various features available in Google Analytics and how to leverage them to best serve their business needs. The course begins with introductory chapters to provide a strong foundation to students. This class is different from other Google Analytics training classes in that it includes many hands-on interactive exercises, ensuring that students who complete the course will be able to productively use Google Analytics on their own website right away.
Content
- Overview and background of Web Analytics
- Introduction to Google Analytics
- Reports in Google Analytics
- Custom Reporting
- Advanced Segmentation
- Understanding filters in Google Analytics
- Goals in Google Analytics
- Funnels in Google Analytics
- Integrating Google Ads with Google Analytics